Monday, September 24, 2007 12:00 AM
FLORENCE, KY . . . September 24, 2007 . . . For the third straight year, Turfway Park is teaming with the Kentucky Thoroughbred Association to give away $10,000 in scholarships to students at area colleges. The scholarships, 10 gifts of $1,000 each, will be given away by random drawing during racing on Saturday, September 29.
Registration for the scholarships begins at noon on Saturday, and one scholarship will be given away after each of the day's first 10 races. The 10th drawing is open only to students who are affiliated with the Thoroughbred racing industry or whose parents are thus affiliated. Drawings one through nine are open only to students without such an affiliation. To register, students must be enrolled full-time for the 2007 fall semester at a college that accepts federal aid and must present a valid college ID. Students must be present to win.
The first 500 students to register will receive a free t-shirt from All Pro Championships, and all registrants will be entered to win one of five iPod Shuffles, provided by Wal-Mart.
Much of the marketing groundwork for College Scholarship Day was planned and executed as a class project by students in the Sports Marketing course taught by Tom Gamble at Northern Kentucky University. Through their efforts, this year's registrants will have their own tented area at the track, where they can enjoy free food, free soft drinks, video games, and other games. The special area is sponsored by Snappy Tent, Pepsi, Subway, and Best Buy.
The scholarship program was established by the Kentucky Thoroughbred Association (KTA) in 2000. Including this Saturday's event at Turfway, the KTA and participating racetracks have given away $210,000 since the program began. Previous winners at Turfway Park have represented 12 different colleges in Kentucky, Ohio, and Indiana.
The KTA was formed in 1983 by a group of Kentucky horsemen to address problems within the Thoroughbred industry, represent the industry nationally, and maintain high standards of racing, breeding, and training.
College Scholarship Day is annually held on the same day as the Kentucky Cup Day of Champions. Featuring five stakes races and nearly $1 million in purses, the Kentucky Cup series annually prepares horses for the $23 million Breeders' Cup World Championships, set this year for October 26-27 at Monmouth Park in New Jersey. This year marks the 14th running of the Kentucky Cup series.