Thursday, March 1, 2007 12:00 AM
FLORENCE, KY . . . March 1, 2007 . . . For the fourth year, renowned Kentucky bourbon distiller Maker's Mark will release a limited edition bottle commemorating the Lane's End Stakes at Turfway Park. Proceeds from sales of the 2007 bottle will benefit charities chosen by this year's celebrity spokespersons, Cincinnati Reds legends Marty Brennaman and Joe Nuxhall.
Maker's Mark will produce only 3,000 of the specially designed bottles, which go on sale Friday, March 16, at local retail outlets. In addition to outlets in Northern Kentucky, this year the bottle also will be available for the first time at outlets in Greater Cincinnati.
The label of the 375ml bottle evokes the cover of a baseball complete with embossed "stitching" and depicts Brennaman and Nuxhall in the Reds broadcast booth. Each bottle is numbered and hand-dipped in Maker's Mark's signature red wax, and each carries a hangtag describing the selected charities, the Reds Community Fund and One Way Farm Children's Home. Expected proceeds of $25,000 from sales of the bottle will be shared equally by the two non-profit groups.
Brennaman, Nuxhall, and Maker's Mark president Bill Samuels Jr. will be at Turfway Park from 10 a.m. to noon on Lane's End Stakes day, Saturday, March 24, to sign this year's bottles. Each collector may bring a maximum of two bottles to be autographed. Only this year's bottle will be signed.
Trackside with Marty and Joe extends charitable impact
On Friday, March 23, Brennaman and Nuxhall will be the guests of honor at Trackside with Marty and Joe, a night of live Thoroughbred racing and storytelling at Turfway Park. Presented by Turfway Park, Maker's Mark, the Reds, and 700WLW, the event begins at 6 p.m. and will feature stories about the Reds broadcasters from such guests as Reds Hall of Famers Lee May and Tom Browning and 700WLW personalities Jim Scott and Bill Cunningham.
Live and silent auctions will offer unique items such as a visit to the Reds broadcast booth during a home game, a VIP tour of Maker's Mark Distillery, the chance to throw out a ceremonial first pitch at Great American Ball Park, and Reds and Maker's Mark memorabilia.
Proceeds from Trackside with Marty and Joe also benefit the Reds Community Fund and One Way Farm Children's Home. Tickets are $75 and available by calling Turfway Park at (859) 371-0200.
Since its inception in 2001, the Reds Community Fund has used baseball as a vehicle to reach out to at-risk kids throughout Greater Cincinnati. As the nonprofit arm of baseball's first professional team, the Community Fund strives to create programming that connects at-risk children with baseball while creating fundraising programs that connect baseball with the community.
One Way Farm Children's Home strives to stop the cycle of child abuse by providing children a loving environment coupled with such initiatives as animal therapy, employment training, counseling services, and a youth program. Located in Butler County, Ohio, One Way Farm is licensed by Job and Family Services and provides round-the-clock residential care. One Way Farm has served about 8,000 children from throughout Ohio since opening its doors in 1976.
Including the 2007 edition, Maker's Mark bottles commemorating the Lane's End Stakes will have generated about $65,000 for local causes since 2005, when the second release benefited the Cris Collinsworth ProScan Foundation. Last year's recipient was the Oscar and Yvonne Robertson Family Fund of the Greater Cincinnati Foundation.
The $500,000 Grade II Lane's End Stakes is a prep race for horses aiming for the Kentucky Derby and has been the centerpiece of Turfway Park's racing calendar since 1972.